The promo film

Having decided that their next single would be the double a-side Strawberry Fields Forever and Penny Lane, The Beatles appeared in promotional films for both songs.

Work began on 30 January 1967 in Knole Park in Sevenoaks, Kent. The films were both produced by Tony Bramwell for Subafilms, and were shot on colour 35mm film by a crew from London-based Don Long Productions.

The Swedish director was Peter Goldmann, who had been recommended by Klaus Voormann. Goldmann had arrived in England in early January and looked for suitable locations in London and elsewhere. The first location he decided upon was Knole Park, owned by the National Trust.

The film for Strawberry Fields Forever was the first to be shot. A number of sequences were shot around a dead oak tree near the park's birdhouse. The tree is no longer there.

The Beatles had intended to film a sequence in which Paul McCartney dropped down from a dead oak tree, but poor light meant it was not possible on the first day. That sequence, and several others, was filmed on 31 January, which saw the completion of of the shoot.

In the final edit, the sequence was reversed so it looked as though McCartney leaped into the tree. The planned sequence involved him jumping from the tree and running backwards towards a piano.

During a break in the filming John Lennon bought a circus poster dating from 1843 in an antique shop. The poster, which advertised a circus in Rochdale, subsequently provided the inspiration for Being For The Benefit Of Mr Kite! on the Sgt Pepper's Lonely Hearts Club Band album.

John Lennon with the Mr Kite poster, 1967

The promo film for Penny Lane was shot from 5 February 1967.